Depop has dropped "The Edited Self," a 2026 trends forecast that predicts a major shift toward intentional and personalized ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Gen Z men are rewriting the fashion rulebook and by 2026, those rules may barely exist. For this generation, style is no ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. What emerged from our Slack messages and email threads was a portrait of a new generation of ...

It’s time to stop talking about Gen Zers as lazy, spoiled, screen-obsessed snowflakes. First, they aren’t kids anymore. Second, there are a lot of them—estimated to be about 25% of the global ...

NEW YORK, Oct. 24, 2025 /PRNewswire/ -- While 94% of Generation Z consumers say they believe action is needed for sustainability, 90% still regularly purchase fast fashion—creating what researchers ...

New BCG and Women's Wear Daily (WWD) Report Reveals How Younger Consumers Are Reshaping Fashion Through AI, Social Influence, and New Definitions of Brand Loyalty BOSTON, Oct. 29, 2025 /PRNewswire/ -- ...

Do you wear leggings, or are you young? There have always been ways to spot someone who is old: white hair, a gray beard, bifocals, references to smallpox. But now, to the chagrin of millennials — the ...

From runways to thrift shops, “Y2K 2.0” dominates. Brands once left behind—Juicy Couture, Baby Phat, Von Dutch—are making strategic comebacks. The look is unapologetically maximalist, featuring ...