Gen Z men are rewriting the fashion rulebook and by 2026, those rules may barely exist. For this generation, style is no ...

Depop has dropped "The Edited Self," a 2026 trends forecast that predicts a major shift toward intentional and personalized ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. In 2025, Gen Z fashion feels like it’s about expressing exactly who you are—your values, your ...

Well, none of them are going to have to change. The viral snap of a gaggle of nearly identically dressed Gen Z women huddling on an Alabama street corner may have raised eyebrows among more seasoned ...

A push for younger customers, a TikTok Christmas trend and a a boost from Taylor Swift helped turn the preppy brand into one ...

An InStyle editor asked her 21-year-old sister what’s on her wishlist this year. Shop Gen Z-approved gifts from Levi’s, Rhode, Alo, and Skims from just $17.

You know what they say: What goes around comes back around. This is especially true in the fashion world, where trends fall out of popularity, only to surge back into the spotlight a few decades later ...

A 25-year-old shopping editor shared the 14 best holiday gifts for Gen Z. Snag impressive presents from Coach, Ugg, Aritzia, ...

For Gen Z, words aren’t just a form of communication. They’re culture, and culture is constantly refreshing. To keep up-to-date with this younger generation, we curated a list of Gen Z terms that ...