Something wicked this way comes for barflies and bartenders who are set in the drinking ways of old. Those who are well-acquainted with the phrase, "add it to my tab", might be caught off guard by the ...

Facing a terrible job market and unstable economy, Gen Z knows how to pinch pennies when necessary. Turns out, this frugality has made its way into some of the favorite spots of young adults: bars.

Gen Z is starting to drink more alcohol, but data shows they feel the need to prepare an excuse if they're not indulging.

Instacart shares drop amid FTC investigation, Gen Z's changing alcohol habits impact bar business, and winter heating costs ...

Fewer young Americans are tipping at restaurants and bars these days. A Bankrate survey released this summer revealed that members of Generation Z – those born in the late 1990s and early 2000s – are ...

Gen Z was alive during a week of supper clubs, daytime raves and rooftop ragers in New York City. Gen Z was alive during a week of supper clubs, daytime raves and rooftop ragers in New York City.

Gen Z has long gravitated toward drinks that feel easier, clearer, and lighter than traditional wine. Now, new data shows their participation is climbing again, especially when it comes to sparkling ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Gen Z is known for moving on quickly—whether from apps, ...