They were the latchkey kids raised on divorce, debt, and disillusionment. The in-betweeners who came of age before therapy was mainstream but after the collapse of long-term job security. Gen X has ...

Known as the "latchkey kids," this generation was defined by a unique blend of independence, cynicism, and a profound self-reliance born from a childhood less structured than those that followed. The ...

If you’ve ever found yourself baffled by a Gen X colleague’s behavior, you’re not alone. We’ve broken down 10 defining traits—products of their environment—that often explain the generational ...

Every generation looks back at the one before it with a mixture of curiosity and disbelief, but when Gen Z peers into the childhood of Gen X, their reaction is one filled with genuine sadness and ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

A raft of new surveys suggest the MTV Generation is regretful about past financial missteps, anxious about the current economy and fretful about the future. Many Gen Xers sense they haven’t saved ...

Navigating the precarious tightrope of youth is a universal experience, but for Gen X kids—those sandwiched between Baby Boomers and Millennials—their formative years were a unique cocktail of neon ...

Different generations carry themselves in different ways. What seems perfectly fine to millennials and Gen Z would be absolutely absurd to baby boomers and Gen X. We're all a part of generations that ...

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...