The new generations of consumers are transforming various industries and each of them has positioned itself as a new segment of interest. We are talking about generations X, Y, Z and Alpha. Over the ...

Generation X is the generation of financial equilibrium with underlying uncertainty. Although they have a good income level, only 9% rate their personal economic situation as "very positive." ...

Have you ever wondered how each generation got its name? A "generation" usually refers to a group of people born around the same time, within a 15-20 year span. These people share similar experiences, ...

First there were the Baby Boomers, then Generation X, followed by Y, Z and Alpha. Now, a new cohort has emerged in 2025: Generation Beta. This generation, expected to span from 2025 to 2040, is ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

It's often said that Generation X (people born between 1965 and 1980) are the forgotten generation who don't get any attention. But that's about to change, as people are finally talking about Gen Xers ...

While one in three of all Americans habitually lives paycheck to paycheck, new research revealed women and Generation Z, or adults ages 18 to 28, currently experience the most financial stress.

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Forbes contributors publish independent expert analyses and insights. Tess Brigham (MFT, BCC) covers mental health in the workplace. Imagine this: Sarah, a Gen Z project coordinator, wraps up her ...