"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Salon keratin treatments are unrivaled in their ability to smooth and straighten hair, but they can cost ...

Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening treatments lasting around three months. At age 19, that's exactly what I was in ...

To put it lightly, my relationship with my hair has always been… complicated. Aaaaaand I hated it. People who wear their natural hair out daily, embrace the lifestyle, I love and adore you. I so badly ...

Keratherapy, led by owner and CEO MJ Irani, redefines keratin haircare with KERABOND™ tech, offering lasting strength, shine, and sustainability for all hair types without compromising health. Keratin ...

We've all dreamed of having the silky-smooth strands we see on hair care commercials (we're looking at you, Pantene!). It's almost as if the women's hair is coated in a magic potion to make it so soft ...