Netflix has 193 million subscribers, and every single one of them hears the exact same thing any time they watch an original program from the streaming site. It’s that signature “ta-dum” that plays ...

The 20th Century fanfare. The THX Deep Note. The MGM lion’s roar. Iconic sounds have long been part of branding in the film industry. So when Netflix started creating original movies and shows, ...

I now know when it is likely that I will have a heart attack. It will be when I’m walking, unsuspectingly, on the sidewalk and a Tesla happens to honk using the most terrifying sound I’ve heard in ...

Oscar-winning sound designer Lon Bender also considered using underwater bubbles as the sound that introduces every stream; the end result is now referred to internally as "Ta Dum." By Seth ...

Netflix's VP of Product, Todd Yellin, has revealed that the streaming service almost selected the sound of a goat for its iconic sonic logo that debuted back in 2015. Speaking on a recent episode of ...