Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, Google Ads still ...

This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan ...

Target ROAS is the most sophisticated of Google’s smart bidding strategies. In previous articles, we’ve tackled Maximize Conversions, Target CPA and Maximize Conversion Value. This article explores ...

The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance on Google Ads vitally important. Shoppers ...

Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...