Its jasmine and roses are prized by perfumers and those eager to learn the trade. But the French Riviera town of Grasse didn't always smell sweet.... In France's Perfume Capital Of The World, There's ...

PARIS--(BUSINESS WIRE)--In May 2024, the Liby Master Perfumer was officially unveiled in Grasse. The quaint town of Grasse in southern France welcomed its annual Rose Festival. Graced with a unique ...

In a small town in the South of France, where luscious ocher, yellow and pink buildings abut verdant fields alive with flowers, the past, present and future merge to create the invisible art of ...

“Imagine living here,” I comment wistfully. “But I do,” laughs Cyprien. He’s not only a Grassois (the term for Grasse locals) but sales manager of boutique perfumery Fragonard. It’s one of a few ...

A dozen years ago, when I became a perfume devotee, I felt as if I had discovered two new strains of art — frangrance-making as well as the lexicon used to describe it — not to mention the most ...

Perfume flower grower Pierre Chiarla picks jasmine flowers in his field in Grasse, France. (Bénédicte Desrus for NPR) GRASSE, France — The town of Grasse sits in the hills above the more famous French ...

GRASSE, France — The town of Grasse sits in the hills above the more famous French Riviera city of Cannes, and it doesn't have the Mediterranean Sea at its doorstep. What it does have is fields of ...