Ladies-only gyms form a niche market, and to be successful you must attract a particular type of client. The marketing methods chosen must appeal to the women who you want to join the gym. Before you ...

Whether you’re fresh out of PT school and new to the business of fitness, or you’ve just picked up the keys to your own gym and you’re ready to add to your client base, your fitness business can’t ...

Health clubs, fitness centers, gyms and personal trainers use a variety of tried-and-true marketing methods and innovative techniques aimed at their target customers to maximize sales. Adapting common ...

The fitness industry is invariably competitive, due in large part to the fact that many people aren’t crazy about working out, meaning the benefits must be well-stated and obvious. Plus, at first ...

Have you ever thought: “I’m going on a diet after New Year's” or “I have to get in shape”? Meeting someone who is perfectly happy with their body is like meeting someone who is perfectly happy with ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Virgin Active/We Are Pi The fitness branding world is full of aggressive 'grindset' ...

Opinions expressed by Entrepreneur contributors are their own. An influx of new mobile and social data points allows today’s marketers to drill down into a deeper profile of their prospective buyers.

A leading high value, low-cost UK gym chain, The Gym Group, will be unveiling a new advertising campaign ahead of the key new ...

(Ad) With the pandemic in the rearview mirror, consumers are ready to return to their health, fitness, and wellness routines—and the spending that comes with those habits. They're investing in gym ...

HAMPTON, N.H., Sept. 1, 2021 /PRNewswire/ -- Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any ...