Oops. Guess who has had to change their tune about the value of the HBO brand. Yes, it’s Warner Bros. Discovery and Max. We all remember when Warner Bros. Discovery ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a fresh look, ...

Companies are no stranger to making changes to their brand to keep things fresh and enticing for customers — and that’s exactly what’s happened with popular streaming service Max. Just a few years ...

Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had been ...

It’s not TV, it’s HBO Max. Again. Warner Bros. Discovery made a surprise announcement Wednesday: it will re-re-brand its flagship streaming service as “HBO Max,” two years after controversially ...

Warner Bros. Discovery’s HBO Max was the most nominated platform at the 2025 Emmy Awards with 142 noms, paced by HBO’s limited series The Penguin (24), The White Lotus Season 3 (23) and The Last of Us ...

HBO is coming back. Max, we hardly knew you. Just over two years after the streaming service dropped HBO from its name and became simply known as Max, Warner Bros. Discovery announced on Wednesday, ...