The McDonald's Happy Meal has been a part of the fast food brand since the 1970s. Debuting as an idea from one of McDonald's Guatemalan franchises, it soon became the corporate norm. Hired adman Bob ...
The McDonald's Happy Meal has been a staple in most of our lives, but it has only been around since the 1970s. Marketing guru Bob Bernstein created the Happy Meal to attract children (and their ...
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