In recent years our brand has been too serious and, at times, too dark,” Harley-Davidson CEO Artie Starrs said during a ...

Harley-Davidson launches the RIDE campaign with a video and return of the historic Harley-Davidson bar and shield logo.

The motorcycle company gets back to basics in an ad set to Willie Nelson’s “On the Road Again” that will run nationally ...

Growing up near Charlotte, North Carolina, brothers Zach and Jake Hindes have long shared a deep passion for life on two-wheels. Eventually, it led them to establish Prism Supply Co. in 2012, and the ...

Motorcycle maker Harley-Davidson is emphasizing “fun and joy” in a new marketing campaign unveiled Thursday under CEO Artie ...

For most riders, a Harley-Davidson is beautiful on its own and, if you add the growl of the engine, there’s enough happening to get attention. But there are other ways you can stand out even more, ...

It’s not every day that the US Navy takes delivery of a new warship. So to mark the launch of the USS Milwaukee, Lockheed Martin collaborated with Harley-Davidson on this custom Softail Slim S to be ...

Some vehicles start losing value the moment they leave the showroom, but this limited-edition bike has held its worth on resale markets amazingly well.

Is my Harley-Davidson Motorcycle WORTH IT? After riding my 2018 Harley-Davidson Road Glide Special for a few months, I've ...

Customers with a valid motorcycle endorsement on their driver's license are authorized to sign up and ride, but everyone is ...

The previously reported consolidation of Harley-Davidson dealerships in Virginia’s Hampton Roads region is now clearer ...