Beyblade is an iconic and popular franchise that kicked off in 1999 with a Japanese manga series and a toy line. The core of Beyblade revolves around customizable spinning tops that players can "Let ...

During Gen Con 2024, Hasbro unveiled a few new additions to the Beyblade line, as players will be getting new theme toppers from Star Wars and Marvel. The team showed off four new multipack sets, two ...

Hasbro has renewed its long-standing partnership with Takara Tomy, T-Licensing and ADK Emotions NY to launch Beyblade X, the next generation of Beyblade products. Following a July debut in Japan, ...

Hasbro’s been on a tear with Transformers mashups in the last few years, giving us transforming robot takes on Dracula, the vehicles and dinos of Jurassic Park, and ...

Available this autumn, Beyblade has collaborated with Star Wars and Marvel to release a new range of exclusive battle Tops. Hasbro ’s celebration of Beyblade’s 25th anniversary continues as it teams ...

NEW YORK & TOKYO & PAWTUCKET, R.I.--(BUSINESS WIRE)--Sunrights, Inc. and d-rights, Inc. have joined with global play company Hasbro, Inc. (NASDAQ:HAS) to relaunch the legendary BEYBLADE franchise.

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The Double Xtreme Beystadium isavailable now on Beyblade’s Amazon store, and if you order it today, it will arrive just in time for this weekend’s World Championship. It’s a great time to be a blader, ...

AUTHENTIC JAPANESE-INSPIRED TOP: Includes right-spin attack type battling top Ace Dragon D76-P PR-17 with authentic components and premium deco. Comes with right-spin launcher and sticker sheet to ...

Paramount Pictures is reportedly looking to take Hasbro's popular Beyblade toy franchise and create a live-action feature. According to Deadline, the movie will be produced by Mary Parent's Disruption ...

Hasbro is cracking down on fake "beyblades" the hottest toys to hit the shelves this season. Beyblades, sold as "Battling Tops," are the latest craze from Japan. The new tops are shiny, plastic discs ...

At first, Hasbro and Paramount couldn’t get enough of each other. They were so happy. You’ve probably heard of a number of Paramount film series based on Hasbro toys; G.I. Joe and Transformers are the ...