In separate announcements Wednesday, a pair of agencies shared business updates both aimed at leveling up their respective ...

This piece is the first in a series on targeted health care marketing. In the coming weeks, we’ll bring you a few stories from people in the trenches throughout the industry. Health data and race are ...

The risks and rewards of using the popular social media strategy. Think about the last piece of health advice you actually followed.

Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the ...

NMDP, a global non-profit partnered with AI influencer Lil Miquela to share her leukemia journey with her 2.3 million instagram followers.

Healthcare advertising company Talking Medicines is launching Drug-GPT, an artificial intelligence-powered tool that analyzes social data for healthcare marketing companies. The tool is now available ...

Balancing HIPAA compliance and effective marketing is a challenge. Many healthcare companies remain unaware of HIPAA provisions and ways to comply with them. As of July 2023, healthcare organizations ...

The new marketing chief for a New Hampshire health system plans to lean on data — and her fellow senior leaders — to drive growth and workforce ...

Seattle’s early-stage founders are applying AI across industries — from education and healthcare to marketing and cloud ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. expand Ashley Alpert, Chief Strategy Officer, ndm. SARAH ...