Another dealership lifted the total to $61,714 thanks to a $10,000 markup and an assortment of add-on fees. Meanwhile, one California retailer is asking $63,850 for the Japanese coupe, claiming it’s ...

A handful of greedy Honda dealerships are adding huge markups to the revived Prelude, driving prices over $60,000, Reddit posts show. Honda prices the Prelude at $43,195, meaning the markups are ...

After a similar move in Canada, it looks like Honda dealerships in the U.S. are getting their profit margins slashed too, as the carmaker looks to cut expenses in preparation for an electrified future ...

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Honda dealers could report their most profitable year yet despite challenges stemming from the COVID-19 pandemic and a chip shortage that has shrunk new-vehicle inventories. "If you're not making ...

Honda dropped out of the top five brands ranked in the latest National Automobile Dealers Association Dealer Attitude Survey after struggling with low vehicle supplies. This marks the first time Honda ...