Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

Ensure that your email marketing and direct messaging campaigns are coordinated regarding timing and content. Segment your audience based on their engagement preferences. Email marketing and direct ...

Most marketers have felt it. A slow uneasiness as inboxes fill with messages that read the same. During the recent Social ...

Advanced and mid-market companies are looking for more effective methods to personalize their marketing efforts and cater to a diverse customer base. In pursuit of this goal, email marketing can be a ...

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely ...

If you’re in the email marketing industry, you have almost certainly heard about Apple’s announcement regarding a variety of new features designed to help users of various iOS devices control how ...

I celebrated the 10-year anniversary of the first edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded fourth edition. Here are a few stats: The fourth ...

Email marketing typically costs around $9 to $25 per month for a basic software package from the best email marketing platforms. But it can cost more or less depending on factors such as the volume of ...

Email marketing continues to be one of the most effective channels for content promotion. As a digital marketing consultant, I believe that email marketing can help your content reach, engage and ...