Monster's 'Girly' Energy Drink Reveal Riddled With Big Promises – But Not Everyone Loves The Name

Monster Beverage Corporation (NASDAQ: MNST) is preparing to launch a new energy drink brand specifically designed for female ...
USA Today

Monster announces 'female-focused' Flrt energy drink; internet reacts skeptically

In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026. And it's garnering mixed reactions. Monster Energy CEO Hilton Schlosberg ...
Food

Monster’s momentum: Energy drink sale surge as innovation and ‘affordable luxury’ positioning redefine the category

Innovation, affordability and shifting perceptions fuel 16.8% year-over-year growth, as Monster Beverage broadens its appeal beyond core users and positions energy drinks as an affordable alternative ...