Lay’s says 42% of customers didn’t know chips are potatoes

According to Lay’s, 42% of Lay’s customers reportedly had no idea their chips were made from actual potatoes. The snack giant ...

Lay’s chips gets makeover: No artificial flavors or colors by end of year

Lay’s chips are getting a makeover, as PepsiCo announced that the #1 potato chip brand in the world will now have a new ...

How Lay’s Pulled Off Its Biggest Rebrand in Nearly 100 Years

The chip brand is building into its story rather than stripping it to parts.
Kotaku

Lay’s Says 42 Percent Of People Didn’t Know Its Potato Chips Were Made From Actual Potatoes

Lay’s potato chips are receiving a big rebrand that makes it clear that the popular snack food is made from potatoes. That might seem silly, until you realize that according to the chip maker, nearly ...
Staten Island Advance

Lay’s updates branding after customers miss key ingredient in chips — real potatoes

Lay’s, the 100-year-old potato chip brand well known for its thin, crispy product and bright yellow packaging, is undergoing a rebrand. But this is no marketing stunt. The company simply wants to ...

Frito-Lay News! Everything We Learned at the 2025 National Association of Convenience Stores Expo

Another addition to the trend Frito-Lay is calling “better-for-you offerings,” Lay’s will start making their Lay’s Baked line with olive oil instead of corn oil, which will result in potato chips with ...
MassLive

Lay’s Chips introduces new limited-time flavor to stores

Lay’s Chips is bringing a new, bold flavor to U.S. shelves. The internationally inspired flavor Thai-Style Red Curry is now on the lineup of Lay’s Chips, according to All Recipes. The new flavor of ...