Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

When we think of packaging as a branding tool, we tend to think of amazing retail packaging like Apple's. The electronics firm maintains a secret "packaging room" where hundreds of potential package ...

Twist ties that bedevil. Thick plastic requiring scissors to break open. Tape that gets wrapped around fingers. Those cursed strips known as zip ties. Packaging can be annoying for any consumer (see: ...