Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A ...

If you’re planning to start a business, naming it will be crucial to developing your brand. A name represents who you are and what you do and can be a powerful marketing tool. But once you’ve settled ...

Opinions expressed by Entrepreneur contributors are their own. A brand is the mental or emotional image of your business or product that automatically appears when someone sees your company’s name, ...

Famous brands are often recognizable instantly because of their signature logos, symbols and slogans. They’ve created and trademarked these brand identifiers to protect their brand images. Businesses ...

I've been operating my fashion business for the past three years without the safety net of filing an official brand trademark. During that time, anyone could have stolen my ideas and sold them back to ...