Zander Brumbaugh discovered Roblox when he was 12. Quickly, he went from playing on the platform to creating his own user-generated content and games.

More than 1,250 developers made at least $10,000 last year through virtual sales in their Roblox games, and the company is increasing payouts to them.

Roblox Corp is rolling out a new range of analytical tools for developers to "track funnel and economy events to grow your experience faster".