Building brand awareness is the foundation of all your marketing efforts. By getting your name out there and earning people’s trust, you can influence their decision-making process and close more ...

Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

Brand awareness is an essential piece of brand equity, as it captures prospective consumers and guides them into the customer journey where the consumer consideration set lies. Most of the time, ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand reputation, unprompted brand recall, ...

Brand awareness goes far beyond being conscious of how your brand appears to others. It involves creating a brand identity and consistently shifting strategy in order to have the biggest impact on ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Patti Boyle As marketers ...

Every brand has competitors, and every industry typically has certain popular brands that are consistently at the top of search results. But where does your brand show up? How does your visibility ...

One knock on native advertising or branded content is the lack of standard measurement tools. All advertisers, publishers, and tech vendors participating in the native ad ecosystem should be concerned ...

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool.