Personalization sits at the very heart of marketing performance improvement in B2B as well as in B2C companies. The latter camp has made enormous strides in recent years in being able to present ...

MaxMind is an internet mapping firm that matches IP addresses to physical locations. The practice is still a work in progress, and is not at all a reliable means of location information – sometimes, ...

Since the IP address is allocated to some extent based on geographical information, it is possible to determine the location information "from where to access". However, this precision varies, ...

James and Theresa Arnold have said they’s suffered years of “digital hell” thanks to the inaccuracies created by an IP mapping company. The company in question is MaxMind, and the firm aims to match ...