UK commercial PSB Channel 4 has unveiled a new series of idents which it says authentically reflect life in modern Britain. Created by Channel 4’s in-house creative agency 4creative in collaboration ...

Magic Light Pictures has created Christmas idents exclusively for BBC One to tie in with the Christmas animated adventure Tabby McTat. The three 40-second animations show Tabby McTat and family ...

Channel 4 is largely regarded as a pioneer of modern Great British television, known for award-winning comedies like The Inbetweeners, fly-on-the-wall documentaries such as One Born Every Minute, ...

ITV is to drop its heart idents in favour of short ads featuring its biggest stars, according to the Media Guardian. The Channel 4-style idents will capture stars such as Ant and Dec, Trevor McDonald, ...

Uber Eats has released a tranche of idents for Sky Sports’ coverage of the Premier League featuring none other than Alan Pardew, ‘Big’ Sam Allardyce and Tony Pulis. A series of sponsorship idents ...

Uber Eats has signed up three former Premier League managers for its new campaign, which will air during Sky Sports Premier League matches starting today. Sam Allardyce, Tony Pulis and Alan Pardew ...