Influencer fashion marketing once drove trends overnight—but are rapid trend cycles causing social media fashion fatigue?

Influencers are driving billions of spending each year. Here are the brands benefiting most from their endorsements.

The number of marketers turning to social media influencers to help share their message continues to rise — but brands need to be concerned about whether The BBB National Programs has seen a sharp ...

Founded in 2001 Enamor thrived without PR for decades. In an exclusive conversation, Sandra Daniels, CMO Enamor explains the ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...

In today's competitive fashion industry, creating a distinct identity is crucial for brands that aim to leave a lasting impression on consumers. Fashion marketing is no longer just about selling ...

Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. What if there were one thing you could do to make consumers much ...

Things that bring back warm and fuzzy memories of times past are something that everyone has. Nostalgia, a term with Greek origins meaning a longing for one's childhood home, describes that comforting ...

Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

Have you started your influence marketing strategy this year? It is quickly becoming the way to reach audiences, especially if you are struggling to make your social media efforts pay off. You see, ...

From airport looks to music videos, K-Pop stars as idol brand ambassadors are leading the charge in global Korean fashion ...