If you are keen to learn more about the activity behind social media, this knowledge helps improve individuals and ...

Who your audience is. What content and tone of voice they resonate with. What you’re doing wrong in your social media marketing. And, hopefully, what you’re doing right. However, collecting data, ...

Last week, we spotted an early test of Instagram's new profiles for business users. Now, it looks like Instagram is also starting to test analytics features for businesses. New screenshots show the ...

With more than 100 million daily active users, Instagram has become nearly impossible for brands to ignore. That said, not every brand using Instagram is doing it well. To evaluate whether your ...

Instagram has evolved far beyond a simple photo-sharing app it s now a powerful marketing platform with over 2 billion monthly active users globally. For brands, influencers, and marketers, Instagram ...

How to Use Instagram Analytics and Insights to Grow Faster: By Ambika Mondal We pour hours into posts, reels, captions, stories… yet most people never stop to check Instagram analytics. It’s almost ...

With over a billion active monthly users, Instagram is a natural platform for reaching a nearly unlimited number of potential customers. Making the most of your social media marketing opportunity ...

BuzzGuru, the influencer marketing analytics and competitive intelligence platform, expands its capabilities with a new tool for discovering influencers on Instagram, evaluating their accounts, and ...

Instagram began testing hiding public like counts globally on Thursday, after experimenting with the design tweak in several individual markets abroad. People who upload photos and videos will still ...

Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish ...

A new report via The Hollywood Reporter details new features being tested by Instagram geared towards high-profile “creator accounts”, opening the door for some users to track detailed analytics.