While he admitted the stunt was all part of his documentary with Channel 4, Joe Wicks: Licensed to Kill - which airs tonight ...

The fitness influencer has come under fire after launching the Killer Bar as part of a campaign on food packaging ...

I tend to eat a few protein bars each week – usually on busy days when I don’t have access to a kitchen. As a fitness ...

Joe Wicks’s new documentary targets ultra-processed foods with a “Killer” bar stunt—but his rhetoric may mislead consumers ...

“It pulled zero punches in claiming that some of the ingredients in these bars, which gym bros buy and parents pop in ...

Joe Wicks is back on our screens with a new Channel 4 documentary, Joe Wicks: Licensed to Kill, which sees the fitness guru take on the dangerous world of ultra-processed foods.

It’s 20 years since Jamie Oliver successfully campaigned to banish turkey twizzlers from school dinners – and now here comes ...

Fitness influencer Joe Wicks has released a protein bar packed full of questionable ingredients for a documentary ...

Dan Grennan risks becoming a causality in Joe Wicks' war on ultra-processed food as he bites into the 'turd brick' protein ...

Joe Wicks has defended creating his new 'Killer' protein bar, tied into his mission to inspire healthier living ...

Wicks plans to demonstrate how useless the legal limits on additives are by designing, making, advertising and selling a ...

Although Joe’s bar tastes like chemicals with a hint of chocolate orange, so does the genuine protein bar. The real bar is ...