When did John Lewis’s Christmas advert start to feel like a festive tradition? Maybe it was in 2010, when Ellie Goulding covered Elton John’s “Your Song” and her voice was in everyone’s heads until ...

For many, the release of the highly-anticipated John Lewis Christmas advert marks the official beginning of the festive season. This hotly anticipated moment has become a festive touchpoint, ...

It's that time of year when John Lewis unveils their Christmas advert and the entire country collectively gets their heart broken. Well the latest has been revealed and it's all kinds of emotional.

When did John Lewis’s Christmas advert start to feel like a national institution? Perhaps it was in 2010, when Ellie Goulding covered Elton John’s “Your Song” and her voice was in everyone’s heads ...