If you’re familiar with Japanese culture, you know that kawaii is the cultural celebration of all things cute and adorable. The bright, sweet, and innocent kawaii aesthetic has taken over in recent ...

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This year has been anything but cute. It’s been occasionally optimistic, but mostly unpredictable, tumultuous, and painful. But cute? Far from it. Enter the timeline cleanse. You may have seen them: ...

Gone are the days when coffee latte hues and the clean-girl aesthetic dominated the fashion scene. Each year, the industry unveils fresh fashion cores, often drawing inspiration from iconic 90s trends ...

The new iPhone 12 Mini is the most compact of the latest iPhones, and with such a small size, it already puts off some cute vibes. It's easy to deck out your phone to match your aesthetic because ...

Sanrio, the leading Japanese company in kawaii aesthetics and recognized for endearing characters such as Hello Kitty, Kuromi and My Melody, officially announced the closure of its logistics center in ...

You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities,” appeared in ...

GameSpot may get a commission from retail offers. When we think about the best horror games, or even just the most popular, a certain aesthetic comes to mind: dark, grimy corridors; wet, organic, but ...