Richard Raysman of Holland & Knight and Peter Brown of Baker & Hostetler discuss keyword advertising generally and recent developments in keyword litigation and the importance of reading and ...

The continuing growth and popularity of the internet has created a wealth of new opportunities for trade mark owners seeking to market their goods or services online. The reliance of internet users on ...

The Ninth and Second Circuit Courts of Appeal recently issued decisions confirming that competitive keyword advertising does not create a likelihood of confusion where the plaintiff’s trademark does ...

A lawsuit filed this week has intensified an ongoing dispute over whether Google's policy of selling ads related to search terms is legal or involves trademark infringement. American Blind and ...

Keyword advertising has become lucrative for search engines, but trade mark owners are concerned about abuse of their rights. Niels Lagerkvist Lehmann of Valea in Gothenburg reviews cases in the US ...

Recently, search engine revenues have rocketed, with pay-per-click (PPC) advertising providing much of the fuel for growth. The other side of the coin: advertisers have been using PPC keyword ...

Keyword advertising, the purchase of generic or trademarked keywords to trigger sponsored ads alongside the list of search engine results, has spawned a raft of litigation. Richard Raysman of Holland ...

Google’s parent company, Alphabet Inc, has a market cap of close to $1.5 trillion, and it generates a substantial portion of its revenue from advertising on its various platforms and services, ...