Originating in South Korea, K-Beauty skin care is now stocked at major U.S. retailers and is all over social media, with Americans spending $2 billion on products in 2025 — up 122 percent in just two ...

Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." As a Korean girl with terrible, painful cystic acne growing up, I would read all of the articles about ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

Caroline Igo (she/her/hers) was a wellness editor at CNET and holds Sleep Science Coach and Stress Management certificates from the Spencer Institute. She received her bachelor's degree in creative ...

But take heed: While multi-step skin-care routines will help you lean into mindful, deliberate self-care, time is of the essence here—and on that note, coveted essences are on sale on Amazon, Soko ...

When Korean skin care arrived in the United States several years ago, it became the stuff of legend among beauty enthusiasts. They raved about the sunscreen from the Korean brand Beauty of Joseon, ...

Glass skin describes a complexion so evenly toned, poreless and luminous it appears almost glossy. But while the term is ...

Viral discourse around skin bleaching has ensued on TikTok. Consumers have been discussing everything from promoting hydroquinone in facials to bleaching creams turning the skin yellow. Black women ...

On Friday, the "de minimis" exemption ended — meaning that imports worth $800 or less won't be able to enter the country tax-free. One of the industries bracing for the impacts is Korean skincare. In ...