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Lego Introduces Smart Play

Lego Smart Play hands-on: Using Smart Brick technology to get kids to play together

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference on Monday was a good start to showing what Smart Bricks are capable of,

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LEGO unveils new LEGO Smart Brick at CES — here’s everything you need to know

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Lego debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.

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Lego Smart Bricks Light Up With Jedi Magic In Coming Star Wars Set – and I'm Obsessed

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music.

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Lego launches ‘biggest innovation in decades’ with new bricks

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Lego launches Smart Brick and high tech Star Wars toys at CES 2026 in Las Vegas

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LEGO Says Smart Brick Is 'Here to Stay,' and Responds to 'Questions and Concerns' Around Abandoning Non-Digital Play

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play.

Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.