Here's exactly what to expect when you get a lash lift — how long it will last, the cost, and how to care for your lashes.

My eyelashes and I have always had some beef. While I lust after long, wispy lashes, they're short and naturally straight, and they refuse to stay curled for more than an hour at a time. I've tried my ...

Here's what you need to know about my lashes: they are incredibly fair and poker straight. Without mascara, I look like a mole. The fact that I am incredibly short-sighted only adds to the picture.

Stuti is an English Lit graduate who studied Radio & TV Journalism while pursuing photography. A perfume enthusiast, she enjoys pop-culture commentary. Her dream is to live in a world where beauty is ...

I’ve lost count of the number of colleagues, friends and acquaintances I’ve uttered the phrase “Your eyelashes look amazing” to, only for them to respond: “Thanks, it’s a lash lift.” Often paired with ...

Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. A handful of TikTokers recently went viral for ditching the mascara in favour of ...

I stopped wearing mascara two years ago after I couldn’t find one that would stay put. Not only did this save me time in the morning, it also allowed my lashes to get in really good shape. Don’t get ...

Feeling the pinch but have lashes that urgently need a lift? In that case, it's definitely time to try the new No7 4D Lift & Curl Mascara. It's a new beauty solution that will lift, curl, lengthen and ...

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