First came the song — now the campaign. When Beyoncé’s “Cowboy Carter” album was released in April, it was her take on country that got most of the attention. But at Levi’s headquarters in San ...

The cultural phenomenon that is Beyoncé continues to redefine boundaries in both music and fashion with her latest groundbreaking partnership. The Grammy Award-winning artist has breathed new life ...

Levi Strauss and Company developed I-Candy, a revolutionary form of interactive advertising on the worldwide web as it felt a need for a web presence beyond its site levi.com. Levi Strauss and Company ...