Beyoncé Knowles loves a midnight drop. Making the world stop after 12 AM has become her signature style. So, it’s no surprise that the Act Two: Cowboy Carter artist premiered her new Levi’s jeans ...
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To entice more women to buy its jeans, Levi’s is looking to the past and the future all at once. Following a 2015 update of its women’s collection, which included a refresh of fits and fabrications, ...
Levi’s is going to infinity and beyond with its latest pop culture collaboration. To mark the 30th anniversary of “Toy Story, ...
Levi’s has partnered with global icon Beyoncé to unveil the final instalment of its year-long “REIIMAGINE” campaign. Also known as The Denim Cowboy, the film weaves together the three previous ...
New York (CNN Business)Levi Strauss racked up $5.6 billion in sales last year. But chief executive Chip Bergh has a mission to make Levi's a $10 billion brand one day. To hit that ambitious target and ...
Is this the oldest known pair of women’s jeans? Levi’s believes it’s finally sewed up the answer to that question. Levi Strauss & Co. announced Tuesday that it has acquired what the company believes ...