The four-year-old startup founded by three Finns is already used by fellow startups like Cohere, Ramp and Runway. It’s now valued at about $400 million as it makes a big-business push. Other startups ...

Linear TV’s direct-sold era may be nearing its end. NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports programming on linear ...

The dream of programmatic linear TV is getting a boost. On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable basis ...

Linear, an enterprise software maker that competes with many of Atlassian’s products, on Tuesday announced that it raised $82 million in a Series C funding round led by Accel. The round, which also ...

For decades, television advertising was relatively straightforward for quick-service restaurant marketers. Brands bought network and cable inventory, measured success through ratings and reach, ...