Account-based marketing (ABM) campaigns make it easy to precisely target the brands in your ideal customer profile (ICP) without a pricey martech platform. LinkedIn’s native targeting capabilities let ...

The B2B advertising company Madison Logic launched an account-based marketing (ABM) integration with LinkedIn’s Marketing Analytics API on Tuesday. The product connects LinkedIn data with campaign ...

Blue Yonder, a world leader in digital supply chain transformation and omni-channel commerce fulfillment, won the ABM Program of the Year at 6sense Breakthrough 2023 for a pilot ABM (Account-Based ...

“Bringing personalized video into LinkedIn as part of ABM strategies is an exciting tool for marketers from small startups to large global enterprises because it allows them to create and deliver ...

Many brands have recognized that LinkedIn is invaluable to their marketing efforts. Now Adobe and LinkedIn are working together to significantly increase the platform’s marketing utility, especially ...

SAN FRANCISCO--(BUSINESS WIRE)--6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, has announced the launch of 6sense Campaigns for ...

The social media platform has several 'powers' that government contractors can wield to build their business and connect with customers. LinkedIn turns 20 on May 4 th. Over the last decade it has ...

The enterprise video platform leader joins the LinkedIn Marketing Partner Program to empower B2B marketers everywhere to create and personalize video at scale NEW YORK--(BUSINESS WIRE)--SundaySky, the ...