Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here’s how ...

With LinkedIn continuing to transform its platform with video-first features for creators, AI-powered tools for brands, and further integration with connected TV, the Microsoft-owned ...

Convincing B2B brands to test LinkedIn Ads is getting easier as Google’s CPCs continue to rise. For its part, LinkedIn has helped make a case for itself with some much-needed updates lately, including ...

New research reveals that the B2B customer journey takes 272 days and continues to move outside the realm of the sales departmentNEW YORK and COPENHAGEN, Denmark, March 10, 2026 /PRNewswire/ ...

(Reuters) -LinkedIn is expanding its video advertising program, adding new publishers and creator-led shows to draw marketing dollars. The Microsoft-owned platform for professionals said on Monday ...

LinkedIn's Wire Program becomes BrandLink It focuses on delivering advertisement videos from creators and publishers AI, leadership and business advice will be the first topics to be covered LinkedIn ...

Video drives five times more engagement than any other content format on LinkedIn, and video posts are 20 times more likely to be shared than other formats, according to internal data from the ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. LinkedIn is ...

To keep up with the growing popularity of B2B creator marketing, LinkedIn is expanding access to BrandLink, its video ad tool. BrandLink now allows creators to place video ads within posts, whereas it ...

US, UK and Germany lead LinkedIn's global ad revenue LinkedIn adds over 70 publishers and creators to BrandLink Video uploads on LinkedIn rise over 20% as of July Aug 25 (Reuters) - LinkedIn is ...