If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

Hoping to cultivate a loyal following in your town? While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But ...

ALGES, PORTUGAL - MARCH 15: A Burger King road sign advertising Drive Thru and Play King is seen outside a local fast food restaurant on March 15, 2023 in Alges, Portugal. (Photo by Horacio Villalobos ...

Looking for ways to promote your local store? There are a few different marketing tactics that you can try. Below are just ...

Have any interest in location-based advertising? Here's why you should explore and maximize the paid advertising opportunity Waze Local has to offer. You may not have heard about Waze Local before, ...

Newspaper advertising is a tried-and-true method that is still effective today. It can help local businesses stand out from a sea of digital competitors to reach their ideal audience. Read on to see ...

USA TODAY NETWORK on Monday announced the launch of LOCALiQ, a data-driven marketing solution designed to simplify the complexity of marketing for businesses and drive improved return on investment.

Success for mobile marketers starts with a deep understanding of location data and the rich insights that mobile devices allow advertisers and their partners to unlock. However, the best outcomes — ...

Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video ...

WILLIAMSBURG, Va. —A new forecast for local advertising from Borrell Associates provides some short-term good news and some longer-term bad news for local TV broadcasters. It’s newly released study ...