Minimalist logos dominate branding for a good reason ... start with a basic template and remove unnecessary elements. Simplify shapes, reduce text, and avoid excessive details.

We've become used to seeing simple, elegant logos for many companies in recent years (think Mastercard, Dunkin', or Slack). But as new research suggests, many minimalist logos aren't effective ...

Monogram logos, which feature stylized initials or letters, are among the most iconic and memorable types of branding. They ...