In 2022, a shirt declaring the Cincinnati Bengals as Super Bowl XXIII champions — even though they lost to the San Francisco 49ers — was listed on eBay for $10,000. What happens to the losing ...

The NFL also plays a role, as they aim to prevent resellers and collectors from profiting off merchandise from the losing team. In 2022, a shirt claiming the Cincinnati Bengals as Super Bowl XXIII ...

ASSOCIATED PRESS That creates “waste,” according to nonprofit Good360, which for more than a decade has worked with the NFL to redistribute the unlucky merchandise of losing Super Bowl teams.

2025 The NFL has worked closely with nonprofit organization Good360 for a decade to help repurpose the losing Super Bowl team’s merchandise. The loser’s apparel is “closely guarded” while ...

Instead, Eagles fans and players were able to get their hands on merchandise celebrating their win at Super Bowl LIX. According to the Kansas City Star, the Chiefs gear is set to be shipped off ...

The Kansas City Chiefs’ Super Bowl loss isn’t just a heartbreak for fans—it’s now part of a strange tradition where their “championship” merch gets shipped to Uganda, leaving an entire ...

The NFL has been teaming with its non-profit merchandise distributor, Good360, for over a decade to repurpose the unused losing Super Bowl team's goods by sending it all to people in need worldwide.

Eagles right tackle Lane Johnson took the Kansas City Chiefs Super Bowl LVII parade T-shirts personally and used them as fuel before Philadelphia's rematch in New Orleans. If the Eagles looked ...