Polygon Labs, the entity behind the layer-2 blockchain network Polygon, collaborated with Google Cloud and Accenture on a paper detailing how brands can benefit from integrating Web3-based loyalty ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

Rytis Lauris is the cofounder and CEO of Omnisend, a marketing automation platform built for e-commerce. For small e-commerce ...

Person viewing discount coupon on phone. It is a tough time to be in the retail business. Inflation has taken its toll on consumers’ wallets in the past few years, and although prices are no longer ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

DUBLIN--(BUSINESS WIRE)--The "South Korea Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail ...

More than four out of five consumers agree that high-value content — detailed descriptions, multiple images and videos, and customer reviews — is more important to them when they’re making a ...

Elevating recognition and rewarding brand loyalty, Norwegian Cruise Line Holdings Ltd. unlocks more ways for guests to explore the world across its three award-winning brands: Norwegian Cruise Line®, ...