Kevin Spacey at Center of $100 Million ‘House of Cards’ Insurance Case as Trial Begins

A trial that began yesterday (February 28) will determine whether Media Rights Capital (MRC) can recover more than $100 ...
MediaPost

MRC Completes Nielsen Process: Big Data+ Method Deemed Accredited

The Media Rating Council (MRC) has completed an audit of Nielsen's national TV measurement service, including its augmentation with "Big Data" sources, as well as the integration of so-called ...
adexchanger

The JIC And The MRC Clarify Their Purpose And How They’re Different

The TV currency space was contentious enough before the broadcaster-backed joint industry committee (JIC) formed last year to help set cross-platform video measurement standards. But isn’t that what ...
TV Technology

MRC Approves Incorporating First-Party Streaming Data Into Nielsen’s National Television Measurement

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. NEW YORK—The Media Rating Council (MRC) has approved the integration of first-party live ...