Don’t know what matcha is? You’re not alone, but Graham Fortgang, 22, and his brother Max, 24, are out to change that. On Thursday, the two opened MatchaBar in Williamsburg (93 Wythe Ave., Brooklyn).

Since MatchaBar’s brother cofounders Max, 28 and Graham Fortgang, 26, opened their first cafe in Brooklyn in 2014, they’ve been trying to make matcha, a ground powder from green tea leaves, the ...

American tea culture still lags behind coffee, but the matcha category, a powdered Japanese tea, continues to grow. The owners of Brooklyn’s first café dedicated to the electric-green drink, ...

Editor’s Note: In this ongoing column, The Digest, Entrepreneur.com News Director Stephen J. Bronner speaks with food entrepreneurs and executives to see what it took to get their products into the ...