The Magic are turning back the clock as they enter a new era of brand identity. Orlando unveiled a new logo, three new uniforms and a fresh court during a special event inside Kia Center on Tuesday.

Ahead of the team’s 35th season, the Orlando Magic on Thursday unveiled their new logo for the 2023-24 season. The logo, which has a classic design, has a trail of the Magic’s stars streaming down the ...

AND CORRECTIONS AGREEMENTS WITH ICE. A NEW ERA OF MAGIC IN ORLANDO. THE TEAM UNVEILING A BRAND NEW LOOK THAT JUST TURNED ALL OF YOUR GAME DAY GEAR INTO COLLECTOR’S ITEMS. THE NEW BRAND IS A MIX OF OLD ...

"What defines a team's identity?" asked a narrator in a video promoting the Magic's new look. "Before we played any games, it was a logo, a uniform, and a vision for the future of basketball in the ...

Longtime team partner, AdventHealth, will be the presenting partner of the team’s 35 th anniversary season ORLANDO — In anticipation of 35 years of Orlando Magic basketball, the team unveils a new ...