All service providers in the list and insert brokerage industry face rising costs. But, in addition, their customers expect them to take lower commissions. Sometimes the costs can be passed on.

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

List brokers are eligible to receive free subscriptions to Ziff Davis publications PC Magazine and Smart Business through an offer on Worldata/WebConnect's Web site, the company said yesterday. An ...