The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star ...

LEGO announced the ‘Smart Brick’ at its first-ever CES event. When people talk about CES, they’re usually talking about the ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

Both sets come with an idea sheet to help you get started, though you’re free to build pretty much anything, as you’ll find bricks in a variety of shapes, sizes, and colors. The Lego Classic Large ...

Lego says it is on track to achieve its goal of replacing the oil in its bricks entirely with renewable plastics by 2032, after inking deals with major producers that can provide fossil-free materials ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...

LEGO was founded in 1932 by Danish carpenter Ole Kirk Kristiansen, starting with wooden toys. The modern LEGO brick design was patented in 1958, creating the foundation for today’s sets. Today, LEGO ...

A new AI-powered tool created by researchers at Carnegie Mellon University’s School of Computer Science could change the way we manufacture and build things. BrickGPT uses text prompts to help people ...