Fast Company Executive Board members share their insights. The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share ...

AMES, Iowa – Company executives take note – marketing matters. Not only does marketing pay off in the short-term, but it has a positive effect on long-term shareholder returns, according to new ...

The role of the marketer has changed greatly over the past few years as a result of new technology. But what might the marketing department of the future look like?The digital revolution has had an ...

“Stronger links exist between business success and digital maturity.” - Lloyds Bank Accenture 2015 Globalisation and the impact of digital technologies have brought new opportunities – bigger markets, ...

Sales and marketing misalignment is a sad reality for many B2B companies. When those two teams aren’t in sync, every revenue-generating department feels it. The good news is that there’s a way to fix ...

If you have the resources, an in-house marketing team can lower costs and foster creativity and agility. Learn to build a ...

Build a high-performing marketing team by seeking out people who contribute to a more holistic vision of the department. Now that remote work is the norm, talent pools are bigger than ever, and ...

Rebecca Hinds, Head of Asana’s Work Innovation Lab, discusses the State of Marketing Collaboration at the Meltwater Summit in June. According to Meltwater and Asana’s recent State of Marketing ...