Development of a successful marketing strategy is an important step for any small business. It enables the company to move beyond word-of-mouth referrals and use marketing tactics to drive new ...

You have a copy of "Guerilla Marketing" on your shelf, and you know that military brass aren't the only ones that engage in the principle of maneuver and the principle of offensive; so do marketers.

To make a small business successful, an owner needs to have a thorough understanding of the status of their companies, its growth potential and the pitfalls it might face in the future. One framework ...

When ChatGPT launched its public model, marketing professionals and creatives debated its applications and ethics. We're still debating and learning, but we're also leaning in. We want to understand ...

The more time we spend mired in the details of marketing campaign planning, the more prone we become to a good-old case of tunnel vision. Gaining feedback from someone who maintains the view of the ...

Having actual evidence of what is and isn’t working adds credibility, reduces risk and ultimately strengthens strategic ...

The latest episode of ‘The Independent Marketer’ features Prashant Jain, chief marketing officer, HP India. Jain reiterated the role of a marketer and their independence with a SWOT analysis and the ...

Mobile marketing will hold its own in 2009. But the industry will have to shout simply to be heard as marketers and advertising agencies navigate a dark economy by feeling the walls. Several ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Marketing executives and managers have certainly been taking it on the chin over the last three years. The hangover of the late '90s spending party and the sobering effect of a drawn-out market ...